IMG (Worldwide Medical Group) has launched the outcomes of its annual Journey Outlook Survey that requested IMG prospects about their 2024 journey plans.
The survey reveals that 96% of respondents plan to journey internationally in 2024, which is a continued improve during the last three years. Vacationers are additionally planning on taking extra worldwide journeys (in complete) all year long, with 47% of respondents planning to journey internationally 3+ instances in 2024, a 3% improve in comparison with 2023 survey outcomes.
When requested about home U.S. journey plans for the yr, 85% of respondents have not less than one home journey deliberate in 2024, with 49% planning to journey domestically 3+ instances in the course of the yr.
“It is all the time thrilling to listen to firsthand from our prospects how they plan to journey within the coming yr in order that we are able to determine evolving journey developments and proceed to assist them whereas they’re away from residence,” stated Steve Paraboschi, IMG President and CEO. “Whereas many thought ‘revenge journey’ was only a phenomenon of the previous few years, we’re persevering with to see a rising demand for worldwide and home journey in 2024.”
Journey Outlook Survey Findings:
When rating considerations about planning or taking a visit, survey outcomes present that getting sick or having an accident throughout a visit continues to be the highest concern for vacationers in 2024. The second most regarding issue for vacationers is needing to cancel their journey earlier than leaving.
- Getting sick or having an accident whereas at your vacation spot
- Needing to cancel your journey earlier than you depart
- Points attending to or out of your vacation spot
- Needing to interrupt your journey whereas at your vacation spot
In 2023, there was a major improve in vacationers taking dearer journeys, and we anticipate this development to proceed as 58% of respondents plan to spend the identical quantity on journey in 2024 as they did in 2023. One other 28% of respondents stated they plan to spend much more on journey this yr than they did final yr.
One rising development in 2024 is that vacationers are more and more taking meals and delicacies choices into consideration when selecting their subsequent vacation spot. In line with survey outcomes, actions, occasions, and points of interest are most vital to folks when touring, and delicacies was ranked because the second most vital issue.
In 2024, 50% of all respondents are planning to journey for enterprise. Of these respondents, 78% plan to take part in “bleisure journey,” combining enterprise and leisure journey, by including private trip time earlier than or after not less than one enterprise journey.
One other more and more well-liked journey development in 2024 is multigenerational journey. Outcomes present that 35% of households have a home or worldwide journey deliberate with a number of generations (youngsters, dad and mom, and grandparents, and many others.).
The most well-liked locations respondents plan to journey to subsequent in 2024 embody Canada, Mexico, Japan, Italy, Spain, and Thailand – making the listing for the primary time since 2021.