A artistic melting pot
Accor has chosen the Maison&Objet Honest in Paris – a gathering place for enterprise and inventive interplay between international gamers on the planet of decor, design and artwork de vivre – to announce, on September 5, the winners of the 2024 Accor Design Awards, held this 12 months in partnership with Sofitel. The occasion is the perfect showcase for a contest that has been operating since 2016 and attracts structure and inside design college students from all around the world to deal with key points of lodge design.
Envisioning the luxurious lodge of the long run
For this eighth version and to kick off a biannual sequence on the theme of luxurious, rivals have been requested to think about the luxurious lodge of tomorrow. In honor of Sofitel’s sixtieth birthday, college students labored on this iconic Group model. The problem they confronted was to reinvent the way forward for luxurious hospitality and enliven the visitor expertise by immersive, up to date and engaged design. This revolutionary idea would supply company and staff alike a singular immersive expertise combining artwork, tradition and sustainable design with a splash of French-style artwork de vivre.
A profitable 2024 competitors
Demonstrating their enchantment amongst future international design abilities, the Accor Design Awards attracted practically 100 functions from rivals finding out at some 20 faculties in 8 international locations throughout 4 continents. Now the judging panel – chaired this 12 months by designer Lázaro Rosa-Violán, whose designs embrace Sofitel Legend Casco Viejo Panama, opened on the finish of 2022, the rooftop restaurant at Sofitel Athens Airport, formally opened only a 12 months in the past, and the Maison Delano Paris lodge – should choose the winners from amongst ten finalists. The 2024 version introduced collectively an in depth design neighborhood supported by sponsors Laufen, Roca, Flos, Led C4, Ligne Roset and JVD.
“One of many key goals is to contribute to the way forward for design within the hospitality sector by providing a far-sighted perspective on what company anticipate in the case of tradition, sustainability and well-being. The Accor Design Awards are a singular alternative to reimagine the way forward for luxurious hospitality and produce to gentle new abilities and traits by the imaginative and prescient of every college. Asking worldwide college students to consider Sofitel, that almost all French of all luxurious lodge manufacturers, has inspired them to dream up and conceptualize cutting-edge tasks which are each refined and engaged,” says Elodie Noël, World SVP Model Design for the Sofitel Legend, MGallery and Emblems manufacturers.
The 2024 winners might be introduced at a ceremony at Maison&Objet on September 5 within the presence of the Chair of the judging panel, designer Lázaro Rosa-Violán and the patron of the 2024 Accor Design Awards, Elodie Noël.
Accor Design Awards sensible data
- The thirtieth Maison&Objet Honest might be held in Paris from September 5 to 9, 2024.
- Accor stand (designed and produced by Emilie Roz and her workforce): Corridor 6 K98-L99, Parc Des Expositions, Paris Nord Villepinte
- Place and time – September 5, Corridor 7, “The Talks” area:
- 16:00– “The Public Areas of Tomorrow’s Accommodations”: a chat with Elodie Noël, World SVP Model Design for the Sofitel, Sofitel Legend, MGallery and Emblems manufacturers, and inside designer Lázaro Rosa-Violán. Moderator: Roddy Clarke, design journalist specializing within the optimistic social and environmental impacts of design.
- 16:45– Accor Design Awards 2024 awards ceremony, with Anne Becker-Olins, World Chief Design & Technical Companies Officer Extremely-Luxurious and Luxurious, Accor
The shortlisted tasks
Trend Institute of Expertise, NYC, US
- Sofitel, Le Terminal: Journey and welcome mix to create an expertise freely impressed by transport. This proposal attracts on the imaginative worlds of journey and France to create a legendary New York property.
- Sofitel Chinatown: this challenge goals to introduce vacationers and guests to the richness of Chinese language tradition. A Shanghai-inspired tribute to Gen Z and the Chinese language-American neighborhood that offers Chinatown its distinctive vitality. A mix of modernity and custom.
École Camondo, France
- Sofitel Nourishing Backyard: this challenge goals to carry collectively humanity and nature in an invite to share and devour responsibly. The foyer is residence to a vegetable backyard… or is it the opposite method round? Guided by a spirit of generosity, concord, happiness and French artwork de vivre, the designers have give you a design that’s environmentally delicate with out compromising the luxurious lodge expertise.
UNSW, Australia
- Sofitel (Re)trouvaille: this challenge combines the allure of French sophistication with the magnetic enchantment of Australian nature and tradition. With (Re)trouvaille, the scholars have teased out intimate connections between the 2 worlds to design a foyer impressed by the Little Prince that connects vacationers to sustainable practices.
Pratt Institute, NYC, USA
- Sofitel, The Gentle Past: this challenge attracts on the model’s esthetic roots and Sofitel’s historical past in Shanghai. Taking joie de vivre as its artistic guiding gentle, this workforce’s proposal seeks to create a memorable expertise for company and staff alike.
École de Design Nantes Atlantique, France
- Sofitel Copacabana: an distinctive setting for an area that brings collectively vacationers and locals. The scholars have used meals, dance, music and leisure to create not only a venue however a must-visit cultural hub.
- Sofitel Midori Lodge: to rejoice Sofitel’s sixtieth birthday, this workforce has introduced the model to Kyoto. Drawing on a mix of unsurpassed luxurious, concord and experience, they’ve reinvented the artwork of hospitality with a foyer that modifications with the seasons.
Esail, France
- Sofitel Eclat des Bulles: the foyer of this imaginary Sofitel sparkles with bubbles of brut, white, and rosé Champagne. Furnishings and supplies are fastidiously chosen and each area is full of artwork to create an surroundings that evokes pleasure in company and workers alike.
IFAT, France
- Sofitel Célébration: as quickly as you stroll by the door, you enter right into a singularly refined place. This workforce has reimagined the foyer as a transitional area within the type of a finely chiseled crystal.
Academy of Artwork College, SF, US
- Demantin Lodge Sofitel: drawing on the Icelandic phrase for diamond, this New York-based workforce conceives of Sofitel as a jewel amongst luxurious inns. For the Accor Design Awards 2024, they’ve designed a foyer bathed in sensible gentle. What higher tribute to Sofitel’s experience, magnificence and luxurious?
Some 20 faculties have met the temporary and submitted pupil tasks for the Accor Design Awards 2024, together with: Academy of Artwork College, SF, US | American College of Dubai, United Arab Emirates | Baeksok College, South Korea | Berlin Worldwide College, Germany | École Camondo, France | Esail, France | Trend Institute of Expertise, NYC, US | Florida Worldwide College, Miami, US | leD Bilbao, Spain | leD Madrid, Spain | IFAT, France | École de Design Nantes Atlantique, France | Pratt Institute, NYC, US | SCAD, Savannah, US | UNSW – Australia