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General journey demand sees common seasonal pickup in February, rising above prior month January however falling in need of February 2023 ranges.   -
In contrast seasonally, February journey penetration trails prior 12 months ranges.  Â
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U.S. Leisure Journey Index sees seasonal rise in February, and inches above February 2023 ranges.  Â
Omnitrak‘s Journey Market Penetration Index gives early perception into the share of U.S. residents who journey every month, listed to 2015. Knowledge are reported on an ongoing foundation, inside one month following the shut of the prior month.
- General journey demand sees common seasonal pickup in February, rising above prior month January however falling in need of February 2023 ranges.
General journey demand skilled its common seasonal pickup in February. Omnitrak’s Journey Market Penetration Index rose in February to 78.9 (2015=100) – up from January (70.3), however down from prior 12 months February 2023 (82.7) ranges.
- In contrast seasonally, February journey penetration trails prior 12 months ranges.
In contrast seasonally to historic February Journey Market Penetration Index ranges, February 2024 listed at 78.8 (2015=100) – the second lowest February on report, surpassing solely February 2021 (65.7) and trailing February 2023 (82.5) as effectively.
- U.S. Leisure Journey Index sees seasonal rise in February, and inches above February 2023 ranges.
Parallel with seasonal adjustments in total journey penetration, Omnitrak’s Leisure Journey Index (which excludes journeys for visiting buddies/kinfolk and for enterprise, incentive and conference functions) climbed to 129.6 in February (i.e., above each prior month January (123.3) ranges). Nonetheless, the Leisure Journey Index additionally inched above prior 12 months February 2023 (129.1) ranges.
Whereas it is hardly the double-digit progress from the post-pandemic restoration, leisure journey stays on a strong footing with Spring Break and photo voltaic eclipse vacationers taking off in March and April.
Why This Issues
Excessive degree, post-pandemic journey demand is downshifting to extra reasonable ranges of progress as pent-up demand eases. Nonetheless, U.S. vacationers participating in “marketable leisure journeys” (e.g., outside recreation, sightseeing, cultural journey) proceed to journey because the broader market together with visiting buddies/kinfolk journey slows. Vacation spot advertising and marketing focusing on U.S. residents who prioritize journey to discover new locations and go to iconic locations/points of interest will show only in attracting guests as competitors heats up in 2024.
“The slight year-over-year achieve in February speaks to the resilience of marketable leisure journey,” stated Chris Kam, Omnitrak President and COO. “Whereas it is hardly the double-digit progress from the post-pandemic restoration, leisure journey stays on a strong footing with Spring Break and photo voltaic eclipse vacationers taking off in March and April.”
“January and February are usually the slowest journey months of the 12 months, stated Omnitrak Founder & CEO Pat Loui. “Journey in 2024 is off to a gradual begin on account of lags in vacationers visiting buddies and kinfolk, although busier journey months are forward.”