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ASURE Lodging Group to develop income, profitability




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Sydney, Australia – New Zealand’s ASURE Lodging Group has teamed up with SiteMinder, the title behind the one software program platform that unlocks the complete income potential of lodging suppliers, because the premium motel chain seems to spice up the revenue-generating capabilities of its property community. 

Properties throughout the ASURE motel community in New Zealand are actually within the technique of adopting SiteMinder’s income platform as a part of ASURE’s digital transformation journey. SiteMinder’s reserving engine will kind a key element of ASURE’s direct reserving technique to enhance e-commerce conversions, whereas SiteMinder’s distribution resolution and end-to-end GDS service will enable ASURE to recognise the potential of a broadening journey group, together with enterprise travellers, as volumes develop.

“Our partnership with SiteMinder couldn’t come at a extra beneficial time, as arrivals speed up and we give ASURE’s tech stack a refresh,” says Hazel Rigler, Chief Govt Officer at Motive Group, ASURE’s mother or father firm. “Supporting a spread of premium motels as numerous because the travellers checking into them, it pays to undertake a platform that deeply understands how simplifying reserving processes and maximising distribution interprets to extra income. We’ve already seen a pointy enhance in each group web site bookings and web site conversions, which have risen to effectively above the business customary.”

Provides Rigler: “Importantly, our partnership with SiteMinder permits our properties to be absolutely future-proofed. The staff is consistently enhancing and adapting its providing, and we really feel supported by a platform that not solely fulfills our distribution wants, however supplies real-time insights for improved decision-making and native assist to the properties.”

Bradley Haines, Market Vice President – Asia Pacific at SiteMinder, says, “As journey continues to return to New Zealand, we’re seeing the spectacular income features being made by companies which might be empowered to be aware of rising traveller teams and environment friendly of their operations. As such, working with forward-thinking manufacturers like ASURE is at all times an thrilling enterprise. We’re desirous to assist their development and transformation as they make enterprise seamless for not solely their moteliers, but additionally the travellers reserving stays.”

Based in 2007, ASURE Lodging Group contains a nationwide community of independently-owned and operated properties, starting from premium-rated motels to motor inns. Their property portfolio is evenly cut up throughout the North and South Islands of New Zealand.

Media enquiries
Maria Cricchiola
+61 2 9056 7415
media@siteminder.com

Investor info
Paul Wong
+61 411 889 876
investor.relations@siteminder.com

About SiteMinder
SiteMinder Restricted (ASX:SDR) is the title behind SiteMinder, the one software program platform that unlocks the complete income potential of inns, and Little Hotelier, an all-in-one resort administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with places of work in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. By means of its expertise and the most important accomplice ecosystem within the world resort business, SiteMinder generates greater than 115 million reservations price over AU$70 billion in income for its resort prospects every year…

 

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