ARLINGTON, Virginia—Knowland introduced a rise of fifty p.c in conference and convention middle platform utilization in 2023. This speaks to the influence of data-driven insights in staying forward of the competitors and growing income from the complete vary of house sizes.
Knowland’s latest assembly planner survey confirmed that teams usually tend to relocate occasions to various markets than transfer down in chain scale to scale back prices. This means a chance for non-hotel venues to compete for group enterprise.
- Common reserving comparability—Conference facilities and non-hotel assembly venues notice the significance of data-driven insights when competing with motels that common 20,000+ of assembly house. Knowland information exhibits that these resort venues dominate within the Prime 25 markets, over 2-1. The common massive resort venue in the USA booked 397 occasions in 2023, whereas the typical non-hotel venue booked 188 occasions.
- Alternatives for non-hotel venues —As assembly planners contemplate alternate locations and venues to handle assembly prices, conference facilities have a chance to fill this want. Bigger assembly house places are turning to data-driven analytics to fill want durations, analyze account habits, and perceive goal market tendencies for occasions for 25 or extra attendees.
- Leveraging information to seize occasion demand—Convention and conference facilities are leveraging information to seize occasion demand. Perception into tendencies by market, trade, and assembly dimension; reserving historical past and preferences; competitor exercise; and account intelligence are only some of the insights they will apply to compete of their markets.
Jeff Bzdawka, CEO of Knowland, mentioned, “Reserving teams is an advanced enterprise with many shifting items. There’s additionally fierce competitors amongst venues throughout all assembly sizes. We consider that discovering that enterprise shouldn’t be sophisticated. Knowledge needs to be simply accessible and supply the proper perception on the proper time. We’re excited to see the expansion in our convention middle enterprise and stay up for working with these venues to make sure they’ve the market and account intelligence to seize occasion demand.”
