Hilton strengthened its dedication to serving to followers keep within the music with two new commercials as a part of the “It Issues The place You Keep” marketing campaign in inventive partnership with the promoting company Havas Chicago. These TV spots confirmed Hilton’s connection to the music business.
The primary business, titled “For the Followers,” reveals sold-out stadium excursions and memorable performances. The spot emphasizes that “if you need to keep within the music, it issues the place you keep,” and reveals Hilton’s function in offering an expertise for music lovers. Within the second spot, Hilton featured an rising artist. This business includes a live performance setting inside Conrad Los Angeles, spotlighting singer-songwriter Laufey.
The “It Issues The place You Keep” promoting marketing campaign is impressed by the “Hilton. For the Keep” international platform.
Via the platform, Hilton Honors members can go to totally different experiences with Laufey. They embody:
- The primary expertise kicks off on April 23, 2024, with Laufey’s present on the Ryman Auditorium in Nashville.
- The thrill continues on Might 4, 2024, as Laufey takes the stage at Radio Metropolis Music Corridor in New York.
- One other live performance brings followers to Los Angeles on August 7, 2024, the place members will obtain unique entry to Laufey’s efficiency.