The model
Grupo Brisas is a group of one-of-a-kind resort lodge experiences developed and managed by the Brisas Group. Named after the well-known Las Brisas Acapulco, a mid-century gem that set the tone for jet-setting luxurious, every lodge within the assortment provides a singular sampling of genuine Mexican spirit. Households benefit from the energetic adventures in Las Brisas Huatulco, whereas savvy enterprise vacationers pause within the peace of Hacienda Jurica by Brisas. At every of the properties, the service is private and the hospitality is genuine.
The problem
The group at Grupo Brisas aspired to offer personalised visitor experiences, each on and off property, however didn’t have the know-how to assist their ambition. With no strong, hospitality-focused visitor database, they didn’t have entry to wealthy visitor profiles to leverage for advertising and marketing or to make sure an ideal lodge keep.
The answer
In June of 2020, Grupo Brisas consolidated their know-how stack and have become a buyer of Revinate. They selected Revinate as a result of it’s cloud-based, simple to make use of, and has the important performance they wanted to activate their visitor knowledge to reinforce loyalty and drive direct bookings. It has since develop into the spine for all their advertising and marketing initiatives.
The group makes use of Revinate Visitor Suggestions to collect and consolidate post-stay suggestions. They meet weekly to overview the suggestions, have fun the wins, and talk about operational modifications primarily based on surveys and opinions. The group additionally pays shut consideration to Revinate’s Arrivals Report, which incorporates detailed desire details about arriving visitors, in order that the workers can present a customized keep.
Revinate Advertising has develop into a important revenue-generating platform for Digital Advertising Supervisor Luis Estrada. His strategic advertising and marketing campaigns have helped the corporate dramatically enhance direct bookings and engagement. One-time campaigns, comparable to a “Breakfast Included” promotion, drove a 19% open charge and greater than 539 reservations. A marketing campaign for the nationwide vacation drove a sky-high 43% open charge and 94 reservations.
Grupo Brisas additionally makes use of automation in Revinate Advertising to drive income at important factors within the visitor journey. Upsell provides, despatched 15 days previous to check-in, encourage visitors to profit from their stick with ancillary facilities and providers. Birthday provides not solely drive loyalty, but in addition drive direct bookings. Luis says, “Revinate reporting has helped me perceive the most effective time to ship campaigns to get the most effective outcomes. As a performance-driven marketer, it’s probably the most highly effective software in my arsenal.”
The outcomes
In just some years, Revinate has proved the worth of wealthy visitor knowledge for direct advertising and marketing and keep personalization. In the present day, Revinate is the group’s high direct channel and is credited with driving unimaginable experiences on property, as visitors’ preferences are studied and actioned when returning visitors verify in.
- Lifetime income (all properties): $13M since launch in mid-2020
- Common open charge: 20% (per marketing campaign in 2023)
- Common room income: $12,600 (per marketing campaign in 2023)
- Common room nights: 65 (per marketing campaign in 2023)
