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How Stage Resorts & Furnished Suites turned data-first


The model

Stage Resorts & Furnished Suites gives a singular keep expertise that seamlessly blends furnished residence leases with a serviced lodge expertise. Their properties, positioned in Chicago, Lengthy Seaside, Los Angeles, Seattle, and Vancouver, characteristic luxuriously spacious apartment-style suites with full kitchens, in-suite laundry, and versatile dwelling areas — plus a group of resort-inspired life-style facilities. An area for visitors to find their private sanctuary within the metropolis, Stage invitations you to settle in for so long as you want, and keep degree — with the comforts of house and all the fun of journey.

Stage Resorts & Furnished Suites places are designed, constructed, owned, and operated by Onni Group, an award-winning household enterprise based mostly in Vancouver, Canada, who, for over half a century, has been constructing and rising communities by which individuals can reside, work, and play.

The problem

Regardless of realizing {that a} profitable advertising program hinged on visitor knowledge, their know-how stack held again the advertising workforce at Stage Resorts & Furnished Suites from reaching their objectives. To ship out advertising campaigns, they wanted to manually add PMS knowledge into their actual estate-focused CRM, which didn’t supply segmentation performance. Because of this, the campaigns had been onerous to place collectively and lacked personalization. The device additionally lacked the reporting capabilities to grasp engagement, loyalty, or outcomes.

The group’s on-property employees additionally wanted hospitality know-how past the PMS to fulfill visitor expectations and enhance their experiences. Their extended-stay visitors craved cellular, seamless experiences, however Stage didn’t but have the know-how options to help them.

The answer

With a purpose to turn out to be a data-first advertising group, in September 2021, Stage Resorts & Furnished Suites turned a Revinate buyer. Kate shares, “By partnering with Revinate, we streamlined our know-how stack and fulfilled our aim of having the ability to simply entry and use visitor knowledge in our advertising efforts to drive direct income and in our properties to drive loyalty.”

The small, Vancouver-based company advertising workforce leverages each one-time campaigns and automation in Revinate Advertising to encourage direct bookings. With a 59% open fee and 10% click-through fee, post-stay “We Miss You” campaigns drive the best room income between Stage Seattle, LA, and River North Chicago properties, capturing greater than 1637 reservations, or $3M in complete income.

With Revinate Advertising’s segmentation options, the workforce is ready to cross-promote properties and introduce visitors of 1 lodge to different properties. A one-time marketing campaign despatched to the lodge’s electronic mail subscribers selling a limited-time supply on lodge stays and asserting the opening of the lodge’s Seattle location, for instance, drove greater than $308K with a 29% open fee.

On property, the motels’ Common Managers and Entrance Desk employees leverage Revinate’s Arrivals Report to acknowledge returning visitors and personalize the visitor expertise. As a result of Revinate Visitor Suggestions knowledge is accessible within the visitor profile, employees can be certain that suggestions from previous opinions or surveys is used to ensure an amazing keep.

The outcomes

With Revinate, Stage Resorts & Furnished Suites has reworked its advertising, going from generic to extremely personalised. By leveraging segmentation in Revinate Advertising, electronic mail has turn out to be a number one direct reserving channel, with electronic mail attribution triple what it was a 12 months in the past. With electronic mail well being at 80%, Stage Resorts & Furnished Suites can depend upon email-only specials, that are environment friendly to create and ship, to drive direct income. And, with Revinate’s in-depth reporting, the advertising workforce can perceive engagement and optimize outcomes, leading to a mean open fee of 29%.

Efficiency highlights embody:

  • Lifetime income (all properties): $16M
  • Common open fee YTD: 29% per marketing campaign
  • Common room income YTD: $126K per marketing campaign
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