The Hospitality Gross sales and Advertising and marketing Affiliation Worldwide (HSMAI) honored journey advertising and marketing excellence on the Adrian Awards Celebration on Tuesday, February 13, on the New York Marriott Marquis in New York, NY with greater than 500 trade and company executives in attendance. This yr, the 67th annual competitors centered on WanderLOVE, highlighting probably the most inventive and profitable campaigns that spark a love for journey and ignite a need for exploration, and celebrated the individuals behind the work.
“We had over 800 entries for this yr’s competitors showcasing probably the most inventive and impactful PR, advertising and marketing and promoting campaigns in journey and hospitality, and it was an honor to acknowledge the modern minds behind the perfect work,” says HSMAI President and CEO, Robert A. Gilbert, CHME, CHBA. “It’s a pleasure to see how this trade continues to encourage journey and create significant campaigns that ignite the will to journey and drive outcomes for accommodations and locations.”
See beneath for this yr’s winners introduced on the celebration:
HSMAI Adrian Award Platinum Winners 2023:
Digital
- Atlantis Paradise Island and their companies LogicBomb Media and GlueIQ for New Atlantis Web site
- Marriott Worldwide and their company Farrynheight, for W Motels’ Instagram
Built-in Marketing campaign
- Go to Canada and TravPRO Cellular for Vacation spot Canada Specialist Gross sales Companion
- Fairmont Motels & Resorts for Fairmont Past Limits
- Journey South Dakota for So A lot South Dakota, So Little Time
- Courtyard Motels, Marriott Bonvoy and 160over90 for “That is The place We Fan”
Public Relations
- South Dakota Division of Tourism and Lou Hammond Group for The South Dakota Corn-Bassador
- Tourism Australia and TURNER for Tourism Australia Come And Say G’Day Marketing campaign Launch
- VisitLEX and QUINN PR for VisitLEX Presents: Horse Kicks
- Vrbo, an Expedia Group model for Vrbo wows with its 2023 Trip Properties of the 12 months
- Sonoma County Tourism and Fahlgren Mortine for Life Opens Up: Sonoma County Tourism Pause & Impact Public Relations Marketing campaign
- Go to Ventura for A Small-City Story of a Large-Time Occasion: the Journey of X Video games 2023 Coming to Ventura
HSMAI Adrian Award Better of Present Winners 2023:
Digital
- Atlantis Paradise Island and their companies LogicBomb Media and GlueIQ for New Atlantis Web site
Built-in Marketing campaign
- Go to Canada and TravPRO Cellular for Vacation spot Canada Specialist Gross sales Companion
Public Relations
- South Dakota Division of Tourism and Lou Hammond Group for The South Dakota Corn-Bassador
- Tourism Australia and TURNER for Tourism Australia Come and Say G’Day Marketing campaign Launch
HSMAI Platinum President’s Award Winner 2023:
On the awards ceremony, HSMAI honored the 2023 High 25 Extraordinary Minds, which acknowledge distinctive Gross sales, Advertising and marketing, Income Optimization, and Distribution leaders in hospitality, journey, and tourism organizations for his or her achievements within the previous 18 months. Extra info on awardees is obtainable right here.
Two trade leaders have been honored with HSMAI Profession Achievement Awards for his or her achievements in hospitality advertising and marketing and public relations. Jeff Senior, a just lately retired advertising and marketing government, acquired the Albert E. Koehl Award for Profession Achievement in Hospitality Advertising and marketing. Gina Stouffer, president of Lou Hammond Group, acquired the Winthrop W. Grice Award for Hospitality Public Relations.
“It’s an honor standing in entrance of a room stuffed with my trade friends – the very best and the brightest – accepting a profession achievement award for my contributions, regardless of my humble beginnings,” mentioned Jeff Senior.
“The reality is, I’ve all the time most well-liked being behind the scenes cheerleading shoppers and colleagues,” mentioned Gina Stouffer. “So, I’m really humbled to obtain the Winthrop W. Grice Award for Hospitality Public Relations.”
Extra details about the recipients and the HSMAI Profession Achievement Awards is obtainable right here.
Thanks to this yr’s Adrian Awards Celebration signature companions Concepts Collide and Questex, and supporters New York Marriott Marquis, MMGY International, Tambourine, Display Pilot and VERB.
For extra details about the Adrian Awards and the 2023 honorees, go to adrianawards.hsmai.org.