Orlando was one of many first of the highest 20 U.S. lodge markets to recuperate from the pandemic. Going ahead, Orlando’s lodge demand is anticipated to be bolstered by the addition of recent vacationer points of interest out there, elevated flight capacities, better inbound worldwide journey and group bookings, and the restoration of the enterprise section.
The Metropolis Stunning Rebounds
Orlando, nicknamed the Metropolis Stunning, was one of many first of the highest 20 U.S. lodge markets to recuperate from the pandemic. As common lodge charges and income now exceed historic peaks, demand continues to ramp up.
Orlando hosted 74 million guests in 2022, a 25% enhance over 2021, representing 98% of the 2019 stage whereas sustaining its management place as America’s most visited vacation spot. With back-to-back double-digit customer progress, native officers anticipate the customer rely to surpass 80 million by 2025. The financial influence of tourism in Orlando was estimated at $87.6 billion for 2022.
Orlando lodges have benefited from a comparatively fast financial turnaround. The market leaped ahead in 2023, with RevPAR exceeding the 2022 efficiency as we enter 2024. When adjusted for inflation, the outcomes are much less spectacular; nonetheless, the turnaround represents a substantial achievement, significantly contemplating that the restoration remains to be in progress for worldwide journey, group enterprise, and conference channels. Company-group bookings are anticipated to tempo forward of final 12 months, balancing softer leisure demand and smoothing out weekday valleys. In the meantime, leisure journey is resuming seasonal patterns.
Moreover, Orlando’s lodge market has developed right into a year-round vacation spot owing to a number of components, one in all which is the substantial progress of regional sporting actions. This growth has led to an elevated demand for lodge lodging, particularly through the low season, which has shifted seasonal developments. Moreover, the return of worldwide journey to Orlando, which accounted for 7% of complete visitation in 2022, has bolstered demand throughout in any other case low-demand intervals. This pattern has resulted in greater occupancy ranges and common charges, particularly towards the again half of the 12 months.
Airport Tendencies
Orlando Worldwide Airport (OIA) is likely one of the nation’s busiest airports. In response to Higher Orlando Aviation Authority, on a twelve-month rolling foundation, OIA recorded 57.1 million passengers by way of November 2023, a rise of 15% over the identical interval the earlier 12 months. Worldwide site visitors elevated 29%, representing 97% of the 2019 comparable peak. The breakdown of home and worldwide site visitors is illustrated beneath.
Orlando Worldwide Airport—Home and Worldwide Passenger Site visitors
Supply: Higher Orlando Aviation Authority
OIA opened its new $2.8-billion Terminal C in Q3 2022, including 15 new airline gates. A part of the growth included the airport’s Intermodal Terminal Facility, which accommodates Brightline’s Orlando prepare platform. As service started in September 2023 on the 170-mile Brightline rail route from South Florida to Orlando, its influence on the airport lodge submarket will turn out to be extra obvious all through 2024.
Conference and Group Tendencies
In 2023, the Orange County Conference Middle (OCCC) hosted the most important variety of top-250 conventions within the nation, adopted by Chicago, New Orleans, and San Diego. As illustrated within the graphic beneath, 70% of the attendees within the rolling twelve-month interval by way of November got here to Orlando within the first half of 2023.
Orange County Conference Middle—Share of Attendees per Month (Rolling 12-Month Interval)
Supply: Orange County Conference Middle
MegaCon, held on the OCCC in early 2023, drew 160,000 attendees. The AAU’s fiftieth Junior Nationwide Volleyball Championships in June, amongst different occasions, attracted 313,000 citywide attendees, adopted by Surf Expo and the IAAPA Expo 2023 within the fall. These occasions boosted OCCC’s citywide attendance into unchartered waters. The ability is nearing a brand new attendance report with an estimated 1.58 million attendees for 2023 (111% of 2019) and an estimated financial influence of $3 billion yearly. In early February 2024, Orlando hosted each the U.S. Olympic Crew Trials – Marathon and the NFL Professional Bowl Video games on the identical weekend.
In early October, the Orange County Board of County Commissioners authorised allocating vacationer growth tax funds towards a $560-million growth of the OCCC. The Conference Approach Grand Concourse and the Multipurpose Venue growth will convey complete exhibit house to 2.3 million sq. toes. By comparability, Chicago’s McCormick Place, the most important conference heart in North America, options 2.6 million sq. toes. The Multipurpose Venue will join the prevailing North and South concourses, bringing the advanced into one constructing envelope. Though there isn’t a introduced opening date as of but, the challenge is anticipated to be accomplished in 2027. Different county funding approvals embody $400 million for Tenting World Stadium and $226 million for the Kia Middle (previously Amway Middle).
Lodge Provide & Transactions
In response to HVS market intelligence, the entire variety of lodge rooms was round 127,000 on the finish of 2020, following closures because of the pandemic. Stock elevated to 129,500 in 2022 and reached 130,500 in 2023. Some 3,000 rooms are deliberate to be added in 2024, bringing the entire stock to roughly 133,500 by the tip of the 12 months. The rise in room provide has been lower than 1% per 12 months throughout this era. A glimpse into a few of the current or deliberate provide adjustments in Orlando is offered beneath.
- The Evermore Orlando Resort, positioned inside the Lake Buena Vista submarket, opened in January 2024. This property affords Orlando’s first beach-like property with an 8-acre lagoon by Crystal Lagoons and a 20-acre seashore. Room stock consists of 5- to 11-bedroom houses, stacked 2- and 4-bedroom villas, and 4-bedroom flats.
- The 433-room Conrad Orlando, town’s first luxurious Hilton model, additionally opened in January 2024. This resort is a part of the Evermore Orlando Resort, which is positioned east of Walt Disney World.
- A current addition to the Lake Nona submarket is the 205-room Aloft Orlando Lake Nona, which opened in January 2024 close to the world-class United States Tennis Affiliation Nationwide Campus.
- Villatel Orlando Resort, positioned within the iconic Worldwide Drive Vacationer District, started a phased opening in late 2023. Cloaked as a part of Orlando’s “phantom room stock,” this 77-acre short-term-rental growth takes the short-term-rental idea to a different stage. Upon buildout, the challenge will include an equal of two,000 lodge rooms teed-up to seize demand generated by Common’s new Epic Universe theme park (opening in the summertime of 2025).
- A property-wide reimagination of the Waldorf Astoria Orlando was accomplished in 2023. All 502 guestrooms (together with 171 suites), its culinary venues, and its signature golf course had been redesigned.
- The 183-room Alfond Inn, an independently operated lodge within the coronary heart of the historic Winter Park, underwent an intensive $36-million renovation and growth that was accomplished in late 2023.
- SeaWorld Leisure is launching its first two onsite lodges. Plans name for a 15-story, 504-room lodge on 29 acres inside SeaWorld and a 250-room lodge at Discovery Cove. These lodges are anticipated to be accomplished in 2026.
- Common Orlando Resort is including three new lodge properties alongside its new Epic Universe theme park. Operated by Loews Motels, the 500-room Common Helios Grand Lodge is deliberate for a web site contained in the park, and Common Stella Nova Resort and Common Terra Luna Resort will every characteristic 750 guestrooms adjoining to the park, bringing the entire variety of rooms throughout the park to 10,500. Slated to open in early 2025, Common Stella Nova Resort may have a galactic theme, whereas planetary parts will encourage the Terra Luna Resort. Visitors will get pleasure from unique theme park advantages comparable to early park admission, complimentary transportation, and resort-wide charging privileges.
- A pair of household leisure lodges is poised for building in western Kissimmee inside the 224-acre Everest Place, a brand new mixed-use growth alongside State Route 429/Daniel Webster Western Beltway. The Mysk by Shaza will goal vacationers preferring a conservatism life-style, and its sister property would be the branded Nickelodeon Resort.
- DEVEN Group is planning to open a 550-room, $400+-million Fairmont Orlando in early 2025. The resort will occupy a 20-acre web site in World Gateway.
- The Buccini/Pollin Group and BPGS Development introduced plans for a 22-story, 400-room, lifestyle-luxury W Lodge close to Common’s Epic Universe. The lodge is projected to open in June 2026.
- Nobu Motels introduced plans for an Orlando resort with a gap date in 2026. The property will characteristic 300 rooms (together with eight villas), a Nobu restaurant, 50 branded residences, and assembly and occasion house.
Concerning transaction exercise within the Orlando market, 2023 was the 12 months of worth discovery, as traders adjusted to greater financing prices, elevated building and renovation budgets, and tightened lending practices. In response to MSCI Actual Capital Analytics, Metropolitan Orlando recorded 25 property transfers (3,482 rooms) at a gross sales quantity of $417.5 million in 2023, equating to $119,909 per room. In distinction, in 2022, the market recorded 34 transactions (6,008 rooms) with a gross sales quantity equal to $100,960 per room. The current dearth of lodge transaction exercise, mixed with the unsure return of financial institution capital within the close to time period, paints a regarding backdrop as we enter 2024.
Trying Ahead
By way of lodge metrics, future RevPAR progress is anticipated to be supported by modest common fee will increase by way of aggressive yield administration amid regular progress in room-night demand in a lagging supply-pipeline atmosphere. With RevPAR displaying current beneficial properties, the outlook for 2024 is optimistic. The one wild card that might have an effect on RevPAR is the anticipated progress or potential to say no of ADR and the diploma to which income managers can leverage pricing as leisure demand moderates.
As flight capacities enhance, pent-up demand from worldwide inbound journey and group bookings strengthens, and the enterprise section step by step returns, Orlando’s lodge demand ought to enhance in 2024. The rise in obtainable transportation with Brightline’s high-speed prepare, the addition of recent vacationer points of interest to the market, and the anticipated progress of cruise-related demand at Port Canaveral (which is anticipated to course of 6.8 million passengers in 2024) all point out a constructive outlook for sustained demand progress in Orlando’s lodge market.
About Donald C. Stephens Jr.
Donald C. Stephens Jr. is the Managing Director of HVS Orlando Consulting & Valuation division. He’s chargeable for enterprise line operations and enterprise growth of HVS’s Central Florida platform. Donald has been an energetic participant within the lodge business for over 40 years as an actual property guide, senior appraiser, and lodge advisory specialist. He has accomplished actual property valuations and consulting assignments with a deal with lodges, motels, resorts, golf programs, and hospitality-driven mixed-use developments. His shoppers have included monetary lending entities, establishments, authorities companies, company entities, authorized and accounting professionals, builders and personal people. Donald has intensive expertise offering market demand research and feasibility evaluation for proposed lodge growth, highest and greatest use evaluation, and portfolio evaluation. He has performed value determinations and funding counseling for the aim of sale/buy, financing, insurance coverage, property valuations, buy worth allocation, and company planning. His vary of geographical expertise spans over 31 U.S. states, the Caribbean, Central America, and the Atlantic Provinces of Jap Canada. Contact Don at dstephens@hvs.com, (407) 203-1122 (workplace), or (407) 405-4363 (cellular).