Journey statistics: Knowledge and stories for lodges

What are journey statistics?

Journey statistics consult with knowledge and knowledge associated to varied features of the journey trade, reminiscent of journey tendencies, traveller behaviour, tourism spending, lodging metrics, and extra.

These statistics present beneficial insights into the present state of the trade and assist inform future methods for hoteliers and lodging suppliers.

Journey stats may embody journey quantity, common locations, journey spending, occupancy charges and different lodging knowledge, transport stats, traveller demographics and motivations, and different insights reminiscent of tendencies round sustainable journey.

Hoteliers can use statistics to know their friends higher, forecast demand, create provides based mostly on present tendencies, and optimise their pricing and income methods.

This weblog will take you thru a few of the main journey statistics and knowledge that you need to be specializing in for 2024 and past.

Journey statistics in 2024

The outlook for subsequent 12 months is a promising one for journey. Projected statistics present that the trade will proceed its restoration from the COVID-19 period and different financial components.

Some highlights embody:

• Air journey passengers are anticipated to succeed in 9.4 billion, surpassing pre-pandemic ranges.
• Inbound and outbound journey is predicted to develop 25% year-on-year.
• 57% of travellers plan to journey extra than they did within the earlier 12 months.
• The center and higher class in China and India are set to increase in coming years, offering a lift to worldwide journey.
• Lodge charges are anticipated to rise globally in 2024, with will increase of as much as 13% in some cities.

Now let’s have a look at some present journey statistics in additional element.

Statistics about journey demographics

Statistics about journey demographics may be notably helpful to your lodge, because it lets you goal your advertising and marketing extra successfully, plan your provides, and put together satisfying visitor experiences – all within the mission of maximising your status and revenue.

Whether or not your lodge caters to younger travellers, solo travellers, or households, there are all the time insightful stats to concentrate to.

Solo journey statistics

Solo journey is gaining popularity on a regular basis, because it permits for flexibility and affordability.

Listed here are essentially the most attention-grabbing statistics about solo travellers:

• Europe is a high vacation spot for solo travellers with 30% planning to go to on their subsequent journey.
• 60% of solo travellers take journeys that final two weeks or extra.
• Solely 20% of solo travellers select to journey and keep within the luxurious phase.
• 75% of solo travellers are interested by each home and worldwide journey.
• Round 60% of solo travellers say they journey alone as a result of they ‘don’t wish to wait on others.’

Millennials journey statistics

Millennials are avid travellers, being in between their late 20s to early 40s. This often means they’ve established themselves and have an revenue that enables them to take journeys extra commonly.

Listed here are some stats you might discover helpful:

Gen Z journey statistics

Gen Z are youthful, being of their teenage years and early 20s, however those that journey are extraordinarily savvy and aware.

Right here’s an inventory of essential Gen Z journey statistics:

• 3-in-4 Gen Z travellers have deserted a reserving due to a foul on-line expertise.
• Gen Z depend on evaluations greater than another era – however are additionally the least prone to depart a evaluation.
• 65% rank journey and seeing the world because the most essential manner to spend their cash.
• Greater than half of Gen Z adults are thought-about frequent travellers, that means they take a minimum of three leisure journeys.
• 52% of frequent Gen Z travellers stated they’ll go to a nationwide park within the subsequent 12 months, whereas one other 55% plan to go to a theme park.

Household journey statistics

Household holidays are a staple of society, and lots of lodges and resorts in common locations cater explicitly to households. Usually, journey intent for households is larger now than in earlier years, as a rebound happens.

However what do the statistics say about household journey?

• 85% of oldsters are very prone to journey with their kids within the subsequent 12 months.
• 67% of households say that they now verify cancellation insurance policies when making journey preparations and 47% say they now purchase journey insurance coverage.
• 76% state that their kids are the principle inspiration for taking a visit.
• Household journey makes up 30% of world outbound tourism journeys.
• The common household spends $3,835 per 12 months on journey.

Feminine journey statistics

Feminine travellers are an enormous market – females journey solo, journey collectively, and are largely liable for planning the journeys that they take with their companions or households.

Hoteliers will likely be within the following statistics on feminine travellers:

Pet journey statistics

Whereas pet journey may be divisive – not all travellers wish to share their lodging with furry pals – it’s turning into more and more frequent. Many lodging now undertake pet-friendly insurance policies.

Listed here are a few of the newest pet journey statistics:

Flip statistics into income to your lodge

To behave strategically on the info you gather, you want a lodge platform like SiteMinder to supply subtle reserving, income, and administration capabilities.

Study extra

Journey knowledge from all over the world

Journey knowledge may be much more useful when it drills into specific markets. Relying on which markets your lodge generally attracts, you need to use country-based knowledge to organize extra personalised provides.

Listed here are some stats from nations that journey essentially the most or are common journey locations.

US journey statistics

The US is each an enormous vacation spot for travellers to go to and a nation that travels to different locations in massive numbers. Listed here are a number of statistics we expect it’s best to know:

• 29% of travellers from the US listing their most popular analysis methodology as Google.
• 30% of US travellers discover Fb helpful when trying to find lodging choices.
• The US tourism sector is price nearly $8 billion.
• Inbound journey quantity to the US is predicted to develop by 18% subsequent 12 months.
• Nearly 40% of US travellers plan to improve their flight to enterprise or first-class within the subsequent 12 months.

UK tourism statistics

The UK is definitely a vacationer hotspot, each domestically and for worldwide guests.

Right here’s what knowledge to remain on high of:

• 86% of UK travellers suppose the trade is common or behind in the case of tech adoption.
• 22% of UK friends plan to spend a while engaged on their subsequent journey.
• Outbound journey quantity will attain 86.9 million in 2024, surpassing a earlier excessive in 2019.
• Greater than 35 million arrivals got here to the UK this 12 months.
• 57% of UK friends nonetheless favor a handbook check-in that enables them to have interaction with employees.

France tourism statistics

Ever a busy hub for journey, France tourism isn’t not booming.

Listed here are the tourism statistics that stand out:

• Whereas OTAs are the popular methodology of reserving for 27% of French travellers, this desire is quite a bit larger amongst its worldwide supply markets with China main the pack at 55%, 37% for the UK and 34% for Germany.
• 23% of French friends will likely be trying to e-book an extended keep on their subsequent journey.
• 30% of French friends will spend most or a substantial quantity of their time at their lodging.
• Greater than 90 million travellers visited France this 12 months.
• The variety of worldwide vacationers to France is predicted to develop by 32 million between 2024-2028.

Italy tourism statistics

Italy is without doubt one of the hottest locations on this planet, with wealthy historical past, tradition, and delicacies.

Listed here are the most effective stats about Italian tourism and about Italian travellers:

• 78% of Italian travellers are planning to journey extra or rather more within the subsequent 12 months.
• 31% can even make their subsequent journey an extended one.
• 42% of Italian travellers will e-book their journey through an on-line journey agent.
• Italy is the third most visited nation in Europe, with greater than 65 million arrivals annually.
• France is the most important supply marketplace for Italian tourism.

Thailand tourism statistics

Thailand is an unique, lovely, and inexpensive journey for a lot of travellers, with quite a lot of curiosity within the seashores and get together way of life.
Listed here are some attention-grabbing Thailand tourism statistics:

• 23% of Thai travellers select a giant chain/resort, making this their hottest lodging sort.
• 42% of Thai friends are ‘very supportive’ of their private knowledge getting used to raised their keep.
• Vacationers spend a median of 167 USD per day in Thailand.
• Thailand is the eighth hottest vacation spot on this planet for journey.
• The common size of keep in Thailand is 9 days.

Enterprise journey statistics

Previous to COVID-19 enterprise journey was a booming trade unto itself, with some lodges working nearly completely for company friends. It’s now beginning to make a restoration and needs to be thought-about once more when hoteliers are forming their methods.

Listed here are some high enterprise journey statistics:

• 78% of enterprise journey is solo journey.
• 73% of enterprise travellers listing flight delays as their fundamental concern when travelling.
• 54% of enterprise travellers would recognize real-time journey notifications.
• The enterprise journey sector will attain a worth of US$829.5 billion inside the subsequent 5 years.
• Chinese language travellers high the charts for greatest spenders on enterprise journey.

Leisure journey statistics

Leisure journey is unattainable to maintain down – it’s in our human DNA to discover the world and see new locations. Even when financial blips come alongside, the general trajectory of the sector is all the time one in all development.

Listed here are some international leisure journey stats to pay attention to:

• 26% of world travellers start their analysis on a search engine like Google, making it an essential focus for hoteliers.
• 87% of lodge friends are prepared to spend cash past the price of their room.
• 52% credit score employees as the principle motive they’d return to the identical lodging.
• 53% of respondents listing ‘a simple, safe reserving and fee course of’ as a high three precedence
• Solely 14% say their chosen property is ‘merely a spot to sleep’

Tourism and journey stories

Journey and tourism stories present complete evaluation of assorted features of the journey and lodge trade, offering beneficial insights into tendencies, traveller behaviour, and financial impacts. These stories are often compiled by authorities organisations, trade associations, analysis companies, consulting corporations, and different suppliers that work inside or to assist the trade.

Lodges can use these stories to realize, generally unique, insights into the market, visitor knowledge, and financial circumstances. This may be extraordinarily helpful in understanding what strategy the lodge takes to gross sales, advertising and marketing, income administration, and visitor expertise.

Listed here are a few examples which are launched yearly which your lodge will achieve quite a lot of worth from.

Altering Traveller Report

SiteMinder’s Altering Traveller Report asks 10,000 travellers, throughout 12 nations, 25 questions on their journey plans, preferences, and motivations.

It’s the most important accommodation-specific survey globally and provides your lodge evaluation into the responses by era, journey plans, family revenue, journey companions, work plans and most popular lodging varieties.

Study extra about it right here and obtain a free plan that can assist you motion the info.

Lodge Reserving Tendencies

SiteMinder’s Lodge Reserving Tendencies analyses greater than 100 million reservations throughout 40,000 lodges to find key reserving statistics.

It identifies tendencies like the preferred reserving channels, which websites produce essentially the most income for lodges, common traveller lead instances, cancellation charges, size of keep, and extra.

The information may be considered on a country-by-country foundation and can be backed by commentary from trade consultants.

Study extra concerning the report right here.