In 2023, Los Cabos concluded the 12 months with practically 4 million vacationers arriving by air, solidifying its standing as a extremely frequented vacationer vacation spot in Mexico. The Tourism Belief (FITURCA) of Los Cabos, regardless of these strong figures, has set a objective to spice up vacationer arrivals by 10% relative to the earlier 12 months. Rodrigo Esponda Cascajares, the director of FITURCA, highlighted that sports activities fishing, gastronomy, sports activities occasions, and wellness are essential points of interest for drawing extra guests in 2024.
“Our goal is to additional develop air journey arrivals, aiming to attain a ten% development by the top of 2024,” he acknowledged. “This includes sustaining the common fare and financial influence on the vacation spot, which we plan to perform by means of focused promotion in particular niches recognized for producing better financial output, like sports activities fishing, important gastronomy, sports activities actions, and the wellness sector, which tends to draw guests who contribute extra financially.”
Given the distinguished position of U.S. tourism in Los Cabos, FITURCA is trying to increase air connections by including one other flight from Europe. The direct flight from Madrid has created constructive expectations, and there are hopes to determine new air connections with international locations resembling the UK, France, Germany, and Italy by the top of the 12 months.
“We’re assessing whether or not we may have the required monetary assets to verify a second European market route by year-end,” Esponda Cascajares mentioned. “We proceed to give attention to markets like the UK, France, Germany, Italy, and Spain, whereas additionally contemplating Japan as a strategic market. Australia, recognized for its excessive vacationer spending, and Colombia, which is rising as a major supply of arrivals, are additionally key targets.”
One of many challenges set by the Tourism Belief is to take care of the common price above $570 and make sure the common length of keep is seven days. Moreover, there’s a objective to extend the common each day expenditure of vacationers, which at present stands at round $500 per day.
