Inevitably, some visitors will bow out of the messaging channel — in any case, everybody has their preferences. The typical annual opt-out price for Ivy is 4%.
Notably, that is lower than the 9% of shoppers who mentioned “no” when requested if they’d signal as much as obtain textual content messages from a model.
In our 2023 benchmark report, we reported a <1% common annual opt-out price. We dug in to the info to grasp this shift, and located that as Revinate’s buyer base has grown, our opt-in price has additionally elevated by the same price. These modifications are reflective of a bigger pattern measurement, not modifications in visitor conduct.
The necessary factor is to present visitors the choice to speak with you within the channels and manners that they like, whether or not it’s messaging, voice, electronic mail, or on the entrance desk. And for a lot of of your visitors, which means by way of textual content.
