Nobu introduced the signing of Nobu Lodge and Restaurant East Cairo, in a unbroken collaboration with Egypt’s main actual property developer, SODIC. The signing, which happened at Nobu Fifty Seven in New York, marks Nobu and SODIC’s third enterprise in Egypt, following the disclosing of Nobu Lodge, Restaurant, and Residences in each West Cairo and North Coast Egypt final summer time.
Strategically located within the newly developed Eastown District New Cairo “EDNC”, Nobu Lodge and Restaurant will take pleasure in a primary location instantly on Street 90, the primary thoroughfare and central axis of New Cairo, adjoining to The American College in Cairo. Surrounded by luxurious life-style choices equivalent to upscale boutiques, a various vary of distinctive eating ideas, leisure experiences and up to date workplace areas, the complicated guarantees a dynamic and vibrant up to date atmosphere.
Nobu’s entry into Egypt with improvement companion SODIC stems from a strategic alignment of imaginative and prescient and experience. SODIC’s established popularity as a number one high-end actual property developer and ‘placemaker’ in Egypt enhances Nobu’s dedication to delivering unparalleled luxurious experiences worldwide. Collectively their partnership not solely enhances Egypt’s rising tourism and actual property sectors but additionally displays Nobu’s strategic enlargement plans to introduce the model to an thrilling key world market.
SODIC’s current initiatives with Nobu will lead to luxurious inns, branded residences, and Nobu eating places in SODIC’s signature improvement in New Zayed, “The Estates Residences”, in addition to the developer’s latest upscale undertaking at Egypt’s Mediterranean north coast.
“Companions imply a lot to us, and as such, we’re thrilled to additional strengthen this rising collaboration with SODIC with our third vacation spot collectively in Egypt. Egypt supplies an excellent setting for Nobu, drawing inspiration from the nation’s vibrant environment. It’ll be actually particular.” Commented Nobu Matsuhisa, Robert DeNiro, and Meir Teper.
Ayman Amer, Common Supervisor at SODIC, shares “We’re very excited to deliver Nobu to EDNC in East Cairo, the quickest rising market in Egypt and additional increasing on our relationship with Nobu, the world class hospitality model. We sit up for opening the restaurant as quickly as early subsequent yr. We’re proud to be persevering with our progress within the luxurious market and sit up for delivering a premium expertise that additional strengthens SODIC’s success and contributes to Egypt’s positioning as a worldwide vacation spot.”
Trevor Horwell, CEO Nobu Hospitality, additional added ‘Our third location exemplifies Nobu’s dedication to the Egyptian market and the belief that our long-term companion has within the Nobu model. SODIC is made up of a youthful group who keep a successful mindset and pure, real vitality that’s each genuine and invigorating.”Â