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The best progress High 25 market, Nashville, was up 16.1 p.c
Lexington leads secondary markets, whereas Nashville heads the High 25
Knowland reported conferences and occasions in secondary markets outpaced the standard High 25 markets in January. Most notably, the best progress High 25 market, Nashville, was up 16.1 p.c, whereas prime progress secondary market metropolis, Lexington, Ky., had a 76.4 p.c uptick in conferences and occasions for the month. This exposes a pattern that signifies assembly planners are generally choosing secondary locations to cut back prices. This information is sourced from Knowland’s gross sales intelligence platform and designed to assist hoteliers defend and develop their income base.
When evaluating the highest 25 and secondary markets for trade section efficiency, each the highest 25 market, Los Angeles, and secondary market, Columbus, Ohio, led in Schooling section occasions. High 25 market Orlando, Fla., noticed essentially the most Know-how and Healthcare conferences in January, with Austin, Texas, main in secondary markets for these trade segments. The typical house used for conferences within the High 25 markets was 3,426 sq. ft., whereas secondary markets had been barely much less at 3,000 sq. ft. Common attendees had been 124 within the High 25, whereas secondary markets averaged 118 attendees.
- High 5 markets by YOY progress in occasion quantity – Nashville ranked highest within the High 25 U.S. markets, internet hosting Know-how and Healthcare. Under is extra perception into the highest trade drivers for these markets.
- Nashville (+16.1 p.c): Know-how. HealthCare, Nationwide Affiliation, Manufacturing, Pharmaceutical/Biotechnology.
- Detroit (+10.4 p.c): Schooling, Monetary/Banking, Manufacturing, HealthCare, State Affiliation.
- New Orleans (+7.8 p.c): Nationwide Affiliation, Know-how, HealthCare, Coaching/Schooling, Charity/Non-Revenue/Social Providers.
- San Francisco-San Mateo (+7.3 p.c): Pharmaceutical/Biotechnology, Monetary/Banking, Know-how, Nationwide Affiliation, HealthCare.
- Tampa-St. Petersburg (+5.3 p.c): Nationwide Affiliation, Know-how, Manufacturing, HealthCare, Charity/Non-Revenue/Social Providers.
- High 5 secondary markets by YOY progress in occasion quantity – Whereas Schooling and State Associations had been large in Lexington, Ky., the next 5 high-growth secondary markets and prime industries had been:
- Lexington, Ky. (+76.4 p.c): Schooling
- Syracuse, N.Y. (+34.6 p.c): Social – Sports activities
- Richmond-Petersburg, Va. (+33.4 p.c): State Affiliation
- Oklahoma Metropolis, Okla. (+29.1 p.c): Know-how
- Louisville, Ky. (+24.1 p.c): Nationwide Affiliation
Concerning the Information: This information is offered to assist hoteliers nonetheless constructing momentum acquire perception into the highest areas chosen by immediately’s assembly planners. This details about the main trade drivers offers a transparent image of these teams which can be returning to the assembly and occasion house. Insights offered are a results of the evaluation of conferences and occasions information acquired via Knowland information assortment and aggregation strategies, together with discipline reporting and automatic strategies of buyer and non-customer information assortment in major, secondary, and tertiary markets, in addition to its giant historic database.
