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SiteMinder, Cendyn companion to develop income for accommodations




SiteMinder and Cendyn partner to grow revenue for hotels

Dallas, USA – Cendyn, a catalyst for digital transformation within the hospitality trade, and SiteMinder, the identify behind the one software program platform that unlocks the total income potential of accommodations, are excited to announce a strategic partnership to mutually develop one another’s income administration capabilities for the advantage of greater than 70,000 accommodations.

By means of the partnership, Cendyn clients can now achieve full entry to SiteMinder’s income platform to enrich the capabilities they obtain by way of Cendyn’s central reservation system (CRS), which for the sixth consecutive yr was voted the ‘Greatest Central Reservations System’ on the 2023 Resort Tech Awards. SiteMinder’s income platform will present Cendyn’s clients with the power to handle their fee plans and stock by way of SiteMinder. Moreover, they may be capable of entry SiteMinder’s full ecosystem of distribution channels—the most important ecosystem for the resort trade—to realize a extra dynamic mixture of income streams and improve their speed-to-market.

For SiteMinder’s resort clients, the profit will come by way of enhancements and optimised options in SiteMinder’s platform, knowledgeable by insights from Cendyn’s personal resort efficiency information.

Michael Bennett, President at Cendyn, says, “We’re delighted to deepen our long-standing relationship with SiteMinder to supply our resort clients the chance to faucet into new streams of income, shortly and simply. It’s thrilling to increase this energy in income era to our clients across the globe as SiteMinder stands out as a robust expertise companion for accommodations.”

Provides Jonathan Bedford, Chief Gross sales Officer at SiteMinder, “Cendyn is a real market chief with nice foresight in bringing collectively income, eCommerce, distribution, advertising and gross sales capabilities to the world’s accommodations. We’re happy to strengthen our partnership for the advantage of our mutual resort clients.”

Cendyn and SiteMinder first partnered in 2018, upon the launch of SiteMinder Alternate, which enabled resort information to be transferred between property administration techniques and resort functions, similar to Cendyn’s buyer relationship administration (CRM), for the primary time. SiteMinder Alternate culminated within the launch of SiteMinder’s Resort App Retailer, which in 2019 fashioned the primary market to permit accommodations of all sizes to attach functions to their enterprise techniques for higher visitor experiences and income.

Media enquiries
Maria Cricchiola
+61 2 9056 7415
media@siteminder.com

Investor data
Paul Wong
+61 411 889 876
investor.relations@siteminder.com

About Cendyn
Cendyn is a catalyst for digital transformation within the hospitality trade. We assist accommodations across the globe drive profitability and visitor loyalty by way of an built-in expertise platform that aligns income, eCommerce, distribution, advertising and gross sales groups with centralised information, functions, and analytics, to allow them to seize extra demand and speed up development. With workplaces positioned throughout the globe, in america, France, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of hundreds of consumers throughout 143 international locations. To search out out extra, go to cendyn.com.

About SiteMinder
SiteMinder Restricted (ASX:SDR) is the identify behind SiteMinder, the one software program platform that unlocks the total income potential of accommodations, and Little Hotelier, an all-in-one resort administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with workplaces in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. By means of its expertise and the most important companion ecosystem within the international resort trade, SiteMinder generates greater than 100 million reservations value over A$60 billion in income for its resort clients every year.

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