Take it from Ojai Valley Inn in California, a shocking AAA 5 Diamond retreat. That they had all the things a hotelier might want for — a wonderful, historic property, nice tradition, hardworking employees — however one factor was lacking: information. The reservations crew was out of the loop on advertising and marketing promotions, they couldn’t employees intelligently to align with name volumes, they usually missed out on bookings as a result of they didn’t have buyer information for outbound follow-up.
After implementing Reservation Gross sales, the Ojai reservations and advertising and marketing groups might work in lock-step. That they had the info to revamp their staffing schedules and re-energize the outbound gross sales crew to maintain the property absolutely booked. And with Forbes 5-Star licensed RezForce brokers to name overflow and after-hours calls, reservations had been not falling by the cracks. Working collectively, name conversion charges elevated by 16% and common keep worth elevated 23% in a one-year interval.
