As Chris Prelog and his group at Windstar Cruises ponder not simply what will probably be fashionable in journey for 2024, they’re additionally pondering rather more long run. How will journey proceed to evolve into the subsequent decade? We had an opportunity to sit down with Chris, president of Windstar Cruises, and discuss a wide-ranging collection of ideas, points, and contemplations.
The place will vacationers most wish to go in 2024, and what’s spurring their curiosity?
We’re seeing numerous enterprise in and round of Europe and the large information for Windstar is that we’ve expanded to year-round cruising within the Mediterranean. Star Legend is providing winter-in-the-Mediterranean voyages and we’re discovering that our vacationers, most of whom have already traveled extensively in Europe, love the concept of visiting locations like Good, Marseilles, Barcelona and Rome at a really totally different time of yr. In December, the Christmas Markets had been a giant draw (and that’s enjoying out in strong 2024 winter bookings for the approaching December) and we’re seeing numerous curiosity in exploring cities which might be open for enterprise, with out crowds.
Iceland is one other vacation spot in demand, and we’re glad to see that the volcano eruption that occurred over the previous two months is not affecting life on the island. The Blue Lagoon, which had been closed for a month (and is a favourite place to go to for our vacationers in additional temperate seasons) has reopened.
For our vacationers, notably North American visitors who’re on the lookout for new discoveries in Europe, we’re additionally seeing big curiosity in Canary Islands cruises. This archipelago of Spanish islands, off the west coast of North Africa, is primarily a draw for nature lovers and there’s additionally loads of tradition, largely influenced by Spain, and even very unique kinds of wine making. It’s humorous that for Europeans, the Canaries are a part of a longtime journey map (I first began touring there from my hometown in Austria as a younger boy) and there’s a lot to love, together with volcanoes, seashores, camels, foliage, a wealthy tradition that has a sure slower high quality of life than you’ll discover in Spain.
And I can’t absolutely reply your query about 2024 – and past — with out speaking about French Polynesia, which is a essential vacation spot for Windstar. We’ve got a ship change arising in February with Star Breeze changing Wind Spirit. This doubles capability in a area the place we’ve been crusing for over 35 years and a ship really is the easiest way to expertise Tahiti. It’s additionally very aggressive from a worth proposition.
What has Windstar – and the cruise business – discovered from the worldwide conflicts of the latest previous and the way will these learnings pertain to 2024?
If the varied world occasions have taught us something, it’s to stay versatile, agile and be fast to undertake to any adjustments coming at us. You don’t know what occurs tomorrow/subsequent week and naturally the newest trigger to vary course has been the battle between Israel and Gaza, which has affected our Center East itineraries.
Our group has change into an professional at, with lighting pace, having the ability to alter our program and cruises. They make it look simple and belief me, it’s not, however on this case we shifted Star Legend to year-round Mediterranean, and the season is progressing nicely. Â
In Iceland, latest eruptions have captured world tourism – all quiet, now – however there’s positively extra curiosity in Iceland due to the volcanoes. We use the time we’re there to indicate the fantastic thing about Iceland to visitors – its waterfalls, underground volcanos, lagoons, the pure variety.
For me, life’s greatest luxurious is peace, and luxury, clearly, but in addition time. There’s nothing extra luxurious than peace and time.
Chris Prelog
And we’re at all times trying to present our visitors locations they maybe haven’t seen. The Canaries lend itself so nicely to our Wind Class of ships as a result of, nicely, it’s at all times windy. You get the Sahara winds that blow from Africa over the Atlantic (the seashore in Fuerteventura is pink due to the sand). Comparable in actual fact to the Greek Islands expertise on a crusing vessel. It’s all about offering intriguing vacation spot with the best ship designed for his or her areas.
How has the onboard expertise, not simply at Windstar but in addition on different luxurious and small ship cruise traces, advanced in 2023 and the place do you see it persevering with to vary transferring ahead?
For us, an experiment to create new ambiences onboard advanced from a partnership with two sister resorts: Colorado’s Broadmoor and Georgia’s Sea Island. Each properties have compelling ambiences – very totally different – and we’ve designed current suites on Star Breeze and Star Legend to evoke their sensibilities and create a hyperlink between land and sea. They’ve been massively in demand and we’re increasing the redesign to different ships within the fleet. In reality the trouble was awarded the most effective suites design on small ships from Cruise Ship Interiors (CSI).
Past that, we’re at all times evolving our onboard product. Once we determined to renovate the suites, we didn’t wish to do like for like, we needed a theme. It comes from a spot of being 180 levels from extraordinary.
One other onboard spot we’re focusing is the marinas which might be on all six ships within the fleet. One visitor was standing on the marina, and commented “now I’m heading into my pool” and that pool was the ocean – the most important pool there may be.
In different methods, an enormous evolution within the cruise business is that this: There’s now a cruise for nearly each type of journey. There are cruises for conventional vacationers who like to go to sea the way in which they’ve at all times been going, and there are voyages that enchantment to new-to-cruise vacationers who’re drawn by smaller ships and expeditions. Many vacationers at the moment crave port-intensive schedules, and by that I imply not hustling from one place to a different daily however to have extra high quality time to spend in ports themselves. Â
Theme cruises have taken on an entire new that means too. From the early days, the place they had been primarily targeted round meals and wine (and these are nonetheless extremely standard), we’ve seen nice enchantment of themes similar to Formulation One. Sports activities is a theme that we’re persevering with to discover, starting from collaborating in occasions to creating extra energetic experiences that enable vacationers to be extra engaged in locations. We’re additionally creating alternatives which have particular affect – and in addition create highly effective reminiscences. It’s not nearly donating funds – although we imagine that’s necessary, too – but in addition about exposing visitors to distinctive initiatives that provide new views for them Our partnership with Coral Gardens in Moorea is one such instance.
For me, the most important luxurious is peace and luxury, clearly, but in addition time. There’s nothing extra luxurious than peace and time.
The place will you trip in 2024 and why did you select the journey?
Subsequent yr I promised a college buddy of mine to return and go to her at a particular trip place in Austria. As a local Austrian, it’s thrilling to make discoveries there and my spouse, Silke, and I are spending every week at Montestyria in Mariazell, Austria. It is a improbable property constructed out of a number of particular person chalets the place you’ll be able to hire a chalet, have pool and full lake entry, you’ll be able to hike, get wonderful meals and be in complete peace and tranquility.
And I believe that our need for a “slower journey” trip mirrors what we’re listening to from numerous our visitors, who’re craving a little bit of peace and quiet together with discovering new locations and experiences. In reality, that’s fueling a renewed curiosity in longer itineraries – and impressed us to create our 55-day 2026 Grand Caribbean Journey.
